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Wednesday, 13 April 2011 07:07

JP Morgan

Written by Delmont Caldow Caterers Blog

Taking a great idea and running with it
... for 35 years

The JP Morgan Chase Corporate Challenge® began simply enough, as great ideas often do.

Inspired by their successful sponsorship of the New York City Marathon, bank officials looked for a way to create an event solely for corporate runners, and at a distance for which even a busy executive would have time to train. It was decided to try a single Corporate Challenge® race at 3.5 miles.

The idea took on a life of its own in 1977 when...(read more)